Tarte Lights Camera Action Platinum Mascara Review and Tips

Tarte Lights, Camera, Action! Platinum Mascara delivers dramatic volume, intense black pigment, and long-lasting wear without smudging or flaking. Infused with nourishing ingredients like olive esters and vitamin E, it conditions lashes while creating a false-lash effect with its innovative brush design. Ideal for sensitive eyes and contact lens wearers, this ophthalmologist-tested formula is a clean beauty standout that performs flawlessly from day to night.

Key Takeaways

• Volumizes instantly: Achieve bold, dramatic lashes with one coat.
• Smudge-proof formula: Stays flawless all day without flaking.
• Platinum pigments: Enhance lash color for a striking, eye-catching effect.
• Wand design matters: Use the hourglass brush for precise, clump-free application.
• Layer for intensity: Build volume by applying multiple thin coats.
• Easy removal: Washes off effortlessly with micellar water or cleanser.

Tarte Lights Camera Action Platinum Mascara Review and Tips

Let’s be real—finding the perfect mascara feels like searching for a needle in a makeup haystack. You’ve got your volumizing formulas, your lengthening wands, and your “smudge-proof” promises that somehow still end up under your eyes by lunchtime. But every once in a while, a product comes along that makes you pause, squint, and say, “Wait… is this actually good?” That’s exactly how I felt the first time I tried the Tarte Lights Camera Action Platinum Mascara. Spoiler: It wasn’t love at first swipe, but it definitely grew on me. And after weeks of testing, I’ve got the full scoop—what works, what doesn’t, and how to get the most out of this popular pick.

If you’ve been eyeing this mascara (pun intended) but aren’t sure if it’s worth the hype, you’re in the right place. Whether you’re a clean beauty enthusiast, a fan of Tarte’s eco-friendly ethos, or just someone who wants their lashes to look like they’ve had a professional touch, this review is for you. I’ll walk you through everything from the formula and wand design to real-life wear, application tips, and how it stacks up against competitors. And yes, I’ll even spill the tea on whether it truly lives up to its “platinum” name. So grab your favorite coffee or tea, get comfy, and let’s dive into the world of Tarte’s most talked-about mascara.

What Is Tarte Lights Camera Action Platinum Mascara?

A Quick Overview

The Tarte Lights Camera Action Platinum Mascara is part of Tarte’s popular “Lights, Camera,…” line, which includes the original Lights, Camera, Lashes and the Lashes 4-in-1 versions. The Platinum iteration, launched as a limited edition and later made permanent due to demand, is marketed as a high-impact, multi-benefit formula that delivers volume, length, curl, and separation—all in one swipe. It’s formulated with Tarte’s signature maracuja oil and vitamin E, making it a favorite among those who care about lash health as much as appearance.

What sets this apart from the original is its “platinum” claim: a more intense black finish, enhanced pigmentation, and a formula that’s designed to resist flaking, smudging, and fading. It’s also vegan, cruelty-free, and housed in Tarte’s recyclable packaging—bonus points for sustainability!

Key Features at a Glance

• Formula: Creamy, buildable, and infused with maracuja oil for conditioning
• Wand: Hourglass-shaped brush with staggered bristles for even distribution
• Finish: Intense black, matte, and highly pigmented
• Claims: 12-hour wear, smudge-proof, flake-proof, volumizing, lengthening, curling
• Certifications: Vegan, cruelty-free, dermatologist-tested, ophthalmologist-tested

One thing I appreciate right off the bat is that Tarte doesn’t hide behind vague claims. They’re transparent about ingredients, testing, and sustainability. But as someone who’s tried dozens of mascaras, I know that claims don’t always match reality. So let’s dig deeper into how this one actually performs in real life.

Performance Breakdown: Volume, Length, Curl, and Wear

Volume: Does It Deliver?

Let’s start with volume—because if you’re buying a mascara called “Platinum,” you’re probably hoping for bold, dramatic lashes. The first swipe gives a noticeable boost. Not “false lash” volume, but definitely more than your average drugstore mascara. It builds well, too. With two coats, my lashes looked fuller without clumping—something I can’t say for many volumizing formulas.

The key here is the wand. The hourglass shape and staggered bristles help separate each lash while depositing product evenly. I noticed that the outer bristles are longer, which helps catch the tiny corner lashes, while the shorter center bristles focus on the middle of the lash line. It’s a smart design that prevents the dreaded “spider leg” effect.

Pro tip: For maximum volume, wiggle the wand at the base of your lashes and slowly pull upward. This technique helps load product at the root, creating a thicker base.

Length and Separation: The Real MVP

If volume is good, length and separation are where this mascara truly shines. I have naturally straight, medium-length lashes, and after one coat, they looked noticeably longer—like I’d applied a lash primer. The formula isn’t too wet, which means it doesn’t weigh lashes down. That’s a big win for those of us who hate the “drooping” effect some mascaras cause.

Separation is excellent. Even after multiple coats, my lashes stayed defined. I didn’t have to use a lash comb once—something I usually do with other formulas. The wand’s design really helps here. The bristles are firm enough to grip each lash but soft enough to glide through without tugging.

Real-life example: I wore this mascara to a friend’s birthday dinner. My friend (who’s a makeup artist) asked if I was wearing falsies. When I said no, she was shocked. That’s the kind of reaction this mascara can get.

Curl: Does It Hold?

Here’s where things get a little tricky. The formula doesn’t claim to be a curl-holding powerhouse like, say, Kiss Me Heroine Make Long & Curl, but it does a decent job. If you curl your lashes beforehand (which I always do), it holds the curl well for about 6–8 hours. After that, my lashes started to straighten slightly, especially on humid days.

I tested it in three scenarios:

• Dry, cool day: Curl lasted 8+ hours
• Humid afternoon: Curl dropped after 6 hours
• No lash curler: Minimal curl—lashes looked long but straight

Tip: Always use a lash curler before applying. The formula works best when it’s setting on a curled base. I use the Shiseido Eyelash Curler and get much better results.

Wear and Smudge Resistance

This is where the “Platinum” claim really comes into play. Tarte promises 12-hour wear with no smudging or flaking. In my experience, it’s close—but not quite perfect.

• Smudging: Minimal. I have slightly oily eyelids, and I didn’t notice any transfer onto my under-eye area after 8 hours. By hour 10, there was a tiny speck near the inner corner, but nothing major.
• Flaking: None during the day. After 10+ hours, a few tiny flakes appeared, but only if I rubbed my eyes (which I shouldn’t do anyway).
• Water resistance: Not waterproof, but water-resistant. It survived a light drizzle and a few tears during a sappy movie. Full-on swimming? Not recommended.

One thing to note: if you have very oily lids, you might see more transfer. Consider using an eye primer or setting spray to extend wear.

Formula and Ingredients: Clean Beauty Done Right?

What’s in the Tube?

Tarte is known for its clean beauty stance, and the Tarte Lights Camera Action Platinum Mascara is no exception. The ingredient list is free of parabens, phthalates, and mineral oil. Instead, it’s packed with nourishing ingredients:

• Maracuja oil: Rich in fatty acids, helps condition and strengthen lashes
• Vitamin E: Antioxidant that protects lashes from environmental stress
• Beeswax: Natural emollient that adds thickness and helps the formula adhere to lashes
• Carnauba wax: Adds structure and helps prevent smudging

I appreciate that Tarte avoids harsh solvents and drying alcohols. The formula feels creamy, not stiff, and doesn’t leave lashes brittle. After wearing it daily for two weeks, I didn’t notice any increased lash shedding—always a good sign.

Is It Truly “Clean”?

“Clean beauty” is a bit of a buzzword, and definitions vary. Tarte’s approach is to exclude over 1,500 harmful ingredients, which aligns with standards like EWG Verified and Leaping Bunny. That said, “clean” doesn’t always mean “all-natural.” The formula still contains synthetic polymers (like acrylates copolymer) to help it stay put and build volume. These aren’t harmful in small amounts, but if you’re strictly all-natural, you might want to look elsewhere.

For me, the balance is just right. It’s not a 100% natural mascara, but it’s far cleaner than most mainstream options. Plus, the conditioning ingredients make it a better choice for lash health over time.

Skin and Eye Safety

As someone with sensitive eyes, I was cautious. But after multiple wears, I had zero irritation. The formula is ophthalmologist-tested and safe for contact lens wearers. I also didn’t experience any itching or redness around the lash line.

Note: If you have extremely sensitive eyes, do a patch test first. While rare, some people react to waxes or preservatives.

How to Apply It for Best Results (Tips & Tricks)

Step-by-Step Application Guide

Getting the most out of this mascara isn’t just about slapping it on. Here’s my go-to method for flawless lashes:

1. Prep your lashes: Curl them with a clean lash curler. I do this before applying any eye makeup to avoid tugging.
2. Prime (optional): If you want extra length or volume, use a lash primer. I like the Tarte Opening Act Lash Primer—it works well with this mascara.
3. Start at the base: Wiggle the wand at the root of your lashes. This deposits product where it’s needed most and prevents clumping.
4. Pull upward in short strokes: Use the hourglass shape to coat each lash from root to tip. The staggered bristles help separate as you go.
5. Focus on corners: Use the tip of the wand to catch the tiny outer and inner lashes. This gives a more “wide-eyed” effect.
6. Layer (if needed): Let the first coat dry for 15 seconds, then add a second. Avoid three coats—this can lead to clumping.
7. Clean up: Use a clean spoolie or lash comb if you get any clumps. A Q-tip with micellar water works for smudges.

Pro Tips for Specific Lash Types

• For short lashes: Use a zigzag motion at the base to build volume. Focus on the roots.
• For straight lashes: Hold the wand horizontally and press it into the base of your lashes to set the curl.
• For sparse lashes: Use the tip of the wand to dot product onto individual lashes. This mimics a lash extension effect.
• For lower lashes: Use the tip of the wand vertically. It’s small enough to avoid smudging your under-eye.

Removal: How to Take It Off Without Damage

One of the biggest complaints about long-wear mascaras is that they’re hard to remove. This one isn’t waterproof, so it comes off easily with an oil-based cleanser or micellar water. I use the Bioderma Sensibio H2O—a few swipes and it’s gone.

Important: Never rub your eyes aggressively. This can cause lash breakage. Instead, soak a cotton pad, press it onto your closed eye for 10–15 seconds, then gently wipe down.

Comparison to Other Mascaras: How Does It Stack Up?

Vs. Original Tarte Lights, Camera, Lashes

The original is a cult favorite, but the Platinum version is a clear upgrade in pigment and wear time. The original has a slightly more natural finish, while Platinum is bolder and more intense. Both are great, but if you want drama, go Platinum.

Vs. Benefit They’re Real!

Benefit’s formula is more wet and can clump easily. Tarte’s is drier, which means better separation. Benefit wins in curl hold, but Tarte is better for sensitive eyes and clean ingredients.

Vs. Too Faced Better Than Sex

Too Faced is more volumizing but can be heavy. Tarte feels lighter and more natural. Both smudge slightly on oily lids, but Tarte flakes less.

Data Table: Quick Comparison

Mascara	Volume	Length	Curl Hold	Smudge Resistance	Clean Formula
Tarte Lights Camera Action Platinum	High	High	Medium (with curler)	High	Yes
Tarte Lights, Camera, Lashes	Medium	Medium	Medium	Medium	Yes
Benefit They’re Real!	High	Medium	High	Medium	No
Too Faced Better Than Sex	Very High	High	Medium	Medium	No

As you can see, Tarte strikes a great balance between performance and clean formulation. It’s not the most dramatic, but it’s one of the most well-rounded.

Final Verdict: Who Should Buy It?

The Good

After weeks of testing, here’s what I love:

• Intense black pigment that makes eyes pop
• Excellent separation and length
• Clean, nourishing formula with maracuja oil
• Minimal smudging and flaking
• Great for sensitive eyes and contact wearers
• Vegan and cruelty-free with recyclable packaging

The Not-So-Good

No product is perfect. Here’s what to consider:

• Curl hold isn’t amazing without a lash curler
• Not waterproof—avoid heavy rain or swimming
• Can feel slightly heavy on very short lashes
• Price point is higher than drugstore options (~$24)

Who It’s For

The Tarte Lights Camera Action Platinum Mascara is ideal if you:

• Want bold, defined lashes without clumping
• Prefer clean, non-irritating formulas
• Have sensitive eyes or wear contacts
• Value sustainability and ethical brands
• Don’t need a waterproof formula for extreme conditions

It’s less ideal if you:

• Need maximum curl hold (look for a Japanese or Korean curl-holding mascara)
• Want a super-natural “no-makeup” look
• Are on a tight budget (though it’s worth the splurge for special occasions)

Ultimately, this mascara isn’t just about looks—it’s about how your lashes feel. They’re soft, conditioned, and healthy-looking, even after a full day of wear. That’s something I can get behind. Whether you’re heading to the office, a date night, or a weekend brunch, this mascara delivers reliable, beautiful results. And honestly? That’s what we’re all looking for.

Frequently Asked Questions

What makes Tarte Lights Camera Action Platinum Mascara different from other mascaras?

The Tarte Lights Camera Action Platinum Mascara stands out with its vegan, cruelty-free formula and a unique double-sided brush that separates, lengthens, and volumizes in one swipe. Its platinum pigments add a subtle shimmer for a dramatic yet natural look.

Is the Tarte Lights Camera Action Platinum Mascara waterproof?

No, this mascara is not waterproof, but it is smudge-resistant and long-lasting for everyday wear. It removes easily with warm water and a gentle cleanser, making it ideal for sensitive eyes.

How do I get the best results with this mascara?

For optimal results, use the inner curve of the brush to coat lashes from root to tip, wiggling it slightly for volume. Layer a second coat while the first is still damp to avoid clumping and enhance the platinum shimmer effect.

Can I wear Tarte Lights Camera Action Platinum Mascara if I have sensitive eyes?

Yes, this mascara is ophthalmologist-tested and formulated without parabens, sulfates, and fragrances, making it safe for sensitive eyes and contact lens wearers. The gentle formula minimizes irritation while delivering bold results.

Does this mascara clump or flake throughout the day?

When applied correctly, the Tarte Lights Camera Action Platinum Mascara resists clumping and flaking. Avoid over-pumping the wand to prevent excess product buildup and ensure a smooth, even application.

Is the Tarte Lights Camera Action Platinum Mascara worth the price?

With its high-performance formula, luxurious finish, and clean ingredients, this mascara offers excellent value for its price point. The added platinum shimmer and lash-boosting benefits make it a standout in the clean beauty space.