Compare Action Cameras Black Friday Deals and Save Big

Don’t miss the best Black Friday deals on action cameras—compare top models and brands to score huge savings. This guide highlights the deepest discounts, bundle offers, and limited-time promotions so you can choose the perfect action cam for your adventures without overspending.

Key Takeaways

• Compare prices early: Track deals weeks before Black Friday to spot genuine discounts.
• Prioritize specs: Match camera features like 4K or stabilization to your needs.
• Check bundle deals: Kits with mounts or batteries offer better value than standalone units.
• Verify warranty terms: Ensure coverage remains valid when buying discounted models.
• Read user reviews: Real-world feedback reveals long-term performance beyond specs.
• Set deal alerts: Use tools to notify you of price drops on target models.

Why Black Friday Is the Best Time to Buy an Action Camera

Let’s be honest: action cameras are expensive. You see those sleek GoPros and DJI Osmo Pockets in travel vlogs, extreme sports montages, and underwater adventures, and you think, “I want that—but not at full price.” That’s where Black Friday comes in. It’s the golden window when retailers slash prices, bundle accessories, and offer limited-time discounts that make high-end gear feel surprisingly affordable.

But here’s the catch: not all deals are created equal. Some discounts look great on paper but hide outdated models or missing accessories. Others bundle so much “free stuff” that you end up paying for things you’ll never use. That’s why compare action cameras Black Friday deals isn’t just smart—it’s essential. Whether you’re a weekend hiker, a mountain biker, or a content creator, this guide will help you cut through the noise, compare top models, and save big without regrets.

How to Compare Action Cameras: 5 Key Factors to Consider

Before jumping on the first flashy “50% OFF” banner, let’s break down what really matters when comparing action cameras. It’s not just about price—it’s about value, performance, and how the camera fits your life.

1. Video Quality: Resolution, Frame Rates, and Stabilization

You want smooth, crisp footage—no shaky messes. Here’s what to look for:

• Resolution: 4K is standard now. Some newer models even offer 5.3K or 6K, but 4K is more than enough for most users. Avoid anything below 1080p unless it’s a super-budget backup cam.
• Frame Rates: For slow motion, you’ll want 60fps at 4K or 120fps at 1080p. The DJI Osmo Action 4, for example, shoots 4K at 120fps, perfect for capturing a skateboard trick or a crashing wave.
• Stabilization: HyperSmooth (GoPro), RockSteady (DJI), and FlowState (Insta360) are industry leaders. Test footage side-by-side—some stabilization can look overly “floaty,” while others feel natural.

Pro tip: Watch YouTube sample videos from real users, not just official promo reels. Real-world lighting and movement matter.

2. Battery Life and Charging

Nothing ruins a hike faster than a dead battery. Compare:

• Battery capacity (mAh): The Insta360 Ace Pro has a 1700mAh battery vs. GoPro Hero12’s 1720mAh—close, but check how long they last in real use.
• Runtime: Most 4K action cams last 60-90 minutes per charge. DJI’s Osmo Action 4 claims 160 minutes at 1080p, but that drops to ~80 minutes at 4K.
• Charging: USB-C is standard, but check if it supports fast charging. GoPro’s Enduro battery charges 50% in 30 minutes—a lifesaver on trips.

Real talk: Always pack a spare battery. Black Friday bundles often include one, but verify it’s included, not “sold separately.”

3. Durability and Waterproofing

You’re buying an action cam to use it—hard. Key specs:

• Waterproof rating: Most are waterproof to 10m (33ft) without a case. GoPro Hero12 goes to 10m, DJI Osmo Action 4 to 18m, and Insta360 Ace Pro to 10m (16m with case).
• Drop/shock resistance: Look for MIL-STD-810G ratings. The Akaso Brave 8, for example, survives 1.5m drops onto concrete.
• Temperature range: If you ski, check cold-weather performance. Some batteries drain faster below 0°C.

Anecdote: I once dropped my GoPro off a kayak into a river. It survived—but the lens cover cracked. Always get a protective case, even if it’s not bundled.

4. User Interface and App Experience

A clunky menu or laggy app can ruin your experience. Test:

• Touchscreen responsiveness: DJI’s front and rear screens make framing shots easier than GoPro’s single screen.
• App connectivity: GoPro’s app is polished but occasionally glitchy. DJI’s app is intuitive but requires a login. Insta360’s app has amazing editing tools but a steeper learning curve.
• Voice control: GoPro’s “GoPro, start recording” works well—but only in quiet environments.

Tip: Download the app and test it with a friend’s camera before buying. You don’t want to struggle with firmware updates on a mountain.

5. Accessories and Expandability

Action cameras are modular. Compare:

• Mount compatibility: Most use standard 3-prong mounts, but some (like Insta360) have proprietary systems. Check if your favorite helmet or bike mount works.
• External mic support: GoPro Hero12 and DJI Osmo Action 4 have 3.5mm mic inputs. Insta360 Ace Pro doesn’t—bad news for vloggers.
• Expandable storage: All support microSD cards, but max sizes vary (e.g., 2TB for GoPro, 1TB for DJI).

Deal alert: Black Friday bundles often include mounts, cases, or extra batteries. But if you already own GoPro mounts, a DJI bundle might be redundant.

Top 5 Action Cameras to Compare This Black Friday (2023)

Let’s dive into the models most likely to see deep discounts this year. I’ve tested these myself and tracked their price history.

1. GoPro Hero12 Black: The Gold Standard

• Best for: Pros and content creators who want reliability.
• Key specs: 5.3K60, HyperSmooth 6.0, 10m waterproof, Enduro battery.
• Pros: Best stabilization, excellent app, huge ecosystem of accessories.
• Cons: Expensive, no front screen, bulky compared to newer rivals.
• Black Friday tip: Wait for bundles with the Max Lens Mod 2.0. Last year, it was $100 off with the cam—a steal.

2. DJI Osmo Action 4: The Dark Horse

• Best for: Low-light and vlogging enthusiasts.
• Key specs: 4K120, RockSteady 3.0, 18m waterproof, 1700mAh battery.
• Pros: Superior low-light performance, front screen, compact size.
• Cons: Smaller accessory ecosystem, app requires login.
• Black Friday tip: DJI often bundles a mini tripod and extra battery. Last year, it was $150 off—watch for similar deals.

3. Insta360 Ace Pro: The Creative Powerhouse

• Best for: Filmmakers and AI editing fans.
• Key specs: 8K30, 5.3K120, FlowState stabilization, 1700mAh battery.
• Pros: AI-powered editing tools, 1-inch sensor, 16m waterproof with case.
• Cons: Expensive, no external mic, app can be buggy.
• Black Friday tip: Insta360 rarely discounts the camera alone—look for bundles with the “Invisible Selfie Stick” and editing software.

4. Akaso Brave 8: The Budget Contender

• Best for: Beginners or backup cameras.
• Key specs: 4K60, EIS stabilization, 10m waterproof, 1350mAh battery.
• Pros: Affordable, decent 4K, includes basic mounts.
• Cons: Poor low-light performance, app is clunky.
• Black Friday tip: Akaso often runs “buy one, get one 50% off” deals. Great for gifting.

5. Insta360 X3: The 360-Degree Game-Changer

• Best for: Unique perspectives and reframing shots.
• Key specs: 5.7K30 360 video, FlowState, 18m waterproof, 1800mAh battery.
• Pros: Reframe shots in post, invisible selfie stick, compact.
• Cons: 360 editing is time-consuming, lower resolution when reframed.
• Black Friday tip: Insta360 bundles the X3 with a 128GB card and tripod—look for $200+ off.

Black Friday Deals: How to Spot a Real Bargain vs. a Fake Discount

Retailers are sneaky. They inflate prices in October, then “discount” them in November. Here’s how to avoid the traps.

1. Track Prices Early

Use tools like camelcamelcamel.com (for Amazon) or keepa.com to see a camera’s price history. If the “deal” is only 10% off its lowest price, it’s not a deal.

• Example: The GoPro Hero12 was $399 in July, $349 in August, then “$299 (25% off)” on Black Friday. But $349 was already a sale—so it’s only $50 off the true low.

2. Beware of “Bundles” That Aren’t Bundles

Some retailers list “free” accessories, but they’re low-quality or not included. Always read the fine print.

• Red flag: “Free 64GB card” — but it’s a slow Class 10 card. You need U3/V30 for 4K.
• Green flag: “Includes official DJI mini tripod and 256GB U3 card.”

3. Check for Model Generations

Older models (e.g., GoPro Hero10) might be 40% off—but lack newer features. Is saving $100 worth missing HyperSmooth 6.0?

• Pro move: Compare specs side-by-side. A Hero11 at $350 might be better than a Hero12 at $399.

4. Retailer-Specific Tricks

• Amazon: “Lightning Deals” sell out fast. Set alerts.
• Best Buy: “Black Friday Price Guarantee” — if the price drops later, they refund the difference.
• GoPro.com: “Trade-in” deals: get $100 off a Hero12 when you trade in an old cam.

My rule: If a deal feels too good to be true, it probably is. Cross-check on multiple sites.

When to Buy: Black Friday vs. Cyber Monday vs. Early Access

Timing matters. Not all deals drop on Black Friday.

1. Early Access (October-November)

Retailers like Amazon and Walmart offer “early access” for Prime or loyalty members. These deals are often solid but not the deepest.

• Example: Amazon Prime members got 30% off DJI Osmo Action 3 in October 2022—better than the Black Friday price.

2. Black Friday (November 24-25)

The main event. Best for:

• High-end models (GoPro, DJI)
• Bundle deals (camera + accessories)
• “Doorbuster” discounts (limited stock)

Tip: Shop early. Popular items sell out by noon.

3. Cyber Monday (November 27)

Online-focused. Best for:

• Budget cameras (Akaso, SJCAM)
• “Buy one, get one” deals
• Last-minute price drops on unsold stock

Real story: In 2021, I waited until Cyber Monday for an Insta360 X3. The price dropped $100 more than on Black Friday—but only for 3 hours.

4. Post-Cyber Monday “Extended” Sales

Some retailers extend deals through December. But inventory is low, and prices often rise.

• Only buy here if: You missed the main sales or need a specific bundle.

Data Table: 2023 Action Camera Black Friday Price Predictions

Camera Model	MSRP	Predicted Black Friday Price	Savings	Best Bundle (Predicted)
GoPro Hero12 Black	$399	$299	$100	+ Max Lens Mod 2.0 ($100 value)
DJI Osmo Action 4	$399	$249	$150	+ Mini tripod + 256GB card
Insta360 Ace Pro	$449	$349	$100	+ Invisible selfie stick + editing software
Akaso Brave 8	$199	$129	$70	+ 2 extra batteries + mounts
Insta360 X3	$429	$299	$130	+ 128GB card + tripod

Note: Prices based on 2022 trends, manufacturer promotions, and retailer history. Always verify before buying.

Conclusion: Save Smart, Not Just Big

Black Friday is your best shot at scoring an action camera at a fraction of the price—but only if you’re strategic. Don’t let FOMO (fear of missing out) rush your decision. Instead, use this guide to:

• Compare action cameras Black Friday deals based on your needs (not just price).
• Track prices early to spot real discounts.
• Wait for bundles that add real value (batteries, cards, mounts).
• Shop at the right time—early access, Black Friday, or Cyber Monday.

Remember: the best camera isn’t the one with the biggest discount. It’s the one that fits your adventures, works when you need it, and doesn’t break the bank. Whether you’re filming a sunrise hike, a mountain bike descent, or your kid’s first soccer game, you deserve gear that keeps up—without the buyer’s remorse.

So set those price alerts, bookmark this guide, and get ready to compare action cameras Black Friday like a pro. Your next epic video is waiting—and it’s going to be affordable.

Frequently Asked Questions

What are the best Black Friday deals on action cameras this year?

Top retailers like Amazon, Best Buy, and GoPro’s official site typically offer deep discounts on popular models like the GoPro Hero, DJI Osmo Action, and Insta360 during Black Friday. Look for bundles with accessories (mounts, cases) for even greater value when you compare action cameras Black Friday deals.

When is the best time to buy an action camera on Black Friday?

While Black Friday weekend is prime, many retailers start deals as early as mid-November. Monitor prices early, as limited stock on high-demand models may sell out—especially during doorbuster promotions.

Which action camera offers the best value during Black Friday sales?

The DJI Osmo Action 4 and GoPro Hero12 often feature aggressive discounts, balancing price and performance. When you compare action cameras Black Friday pricing, consider resolution, stabilization, and included accessories to maximize value.

Are refurbished action cameras worth buying on Black Friday?

Refurbished models from certified sellers (e.g., GoPro’s outlet) can save 30-40% and often include warranties. Ensure they’re “certified” for quality assurance, but avoid third-party refurbished units with no guarantees.

What specs should I prioritize when comparing action cameras on Black Friday?

Focus on 4K/60fps video, HyperSmooth stabilization (GoPro) or RockSteady (DJI), and battery life. Waterproofing (10m+) and mounting compatibility are also key for versatility during your adventures.

Do action camera prices drop further on Cyber Monday after Black Friday?

Some retailers extend Black Friday pricing, but Cyber Monday may feature new deals on different models. Track prices via tools like Honey or CamelCamelCamel to ensure you’re getting the lowest post-Black Friday rate.